Last Updated: April 3, 2026

At Scalefinity, we prioritize the privacy and security of our business partners. This policy explains how we collect, use, and protect your data when you visit our website, submit information via our forms, schedule meetings, or purchase our services. We operate in accordance with the General Data Protection Regulation (GDPR) and the Dutch Uitvoeringswet AVG.

1. DATA CONTROLLER

Scalefinity Orchisstraat 31, 1531TJ Wormer, Netherlands

KVK: 90874668

Email: [email protected]

2. DATA WE COLLECT

We collect information that you voluntarily provide to us and minimal technical data required for site functionality:

Identity & Contact Data: Name, business name, email address, and phone number.

Discovery & Form Data: We ask specific questions to qualify your business for our "3-Track Approach." This includes your goals, current bottlenecks, URLs, and project requirements.

Scheduling Data: When you book a meeting with us, we collect the date, time, and any additional notes or topics you provide for the call.

Transaction Data: Billing address and payment details. These are processed securely through Stripe and/or Wise. We do not store your full credit card or bank details on our own servers.

Simple Analytics: We use GoHighLevel’s native analytics to monitor site performance (page views, button clicks, and referral sources) to improve the funnel experience.

3. HOW WE USE YOUR DATA

We process your data for the following purposes:

Qualification & Strategy: To review your form answers and determine the best strategy for your funnel.

Meeting Coordination: To manage our calendar and prepare for discovery or strategy calls.

Service Delivery: To build, optimize, and maintain your assets.

Follow-ups & Marketing: To contact you regarding your inquiry, provide updates on our services, or follow up on previous discussions to see if our services remain a fit for your business goals.

Billing & Accounting: To process payments and satisfy Dutch tax requirements.

4. LEGAL BASIS FOR PROCESSING

Contractual Necessity: To perform the services or prepare a quote/strategy for you.

Consent: When you voluntarily submit a form or book a meeting.

Legitimate Interest: To maintain a professional relationship with you and provide relevant follow-ups regarding our agency services.

Legal Obligation: To maintain financial records for 7 years as required by Dutch law.

5. DATA SHARING & THIRD PARTIES

We do not sell or trade your data. We only share it with essential service providers:

GoHighLevel (GHL): Our CRM, calendar provider, and funnel hosting platform.

Stripe / Wise: Our secure payment processors.

6. INTERNATIONAL TRANSFERS

As GHL, Stripe, and Wise operate globally, your data may be processed in data centers outside the European Economic Area (EEA), including the United States. We ensure these transfers are compliant with GDPR through Standard Contractual Clauses (SCCs).

7. DATA RETENTION

We retain your personal data, form submissions, and meeting logs for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or follow-up requirements.

Leads & Inquiries: We retain this data to facilitate future business discussions and follow-ups unless you explicitly request deletion.

Financial Records: Transaction data is kept for a minimum of 7 years to comply with Dutch tax law.

8. YOUR RIGHTS

You have the right to access, correct, or delete your data, and to withdraw your consent at any time. To exercise these rights, please contact us at: [email protected].

9. COMPLAINTS

You have the right to lodge a complaint with the Autoriteit Persoonsgegevens (AP).